Purple Solid Shampoo Bar

Ethique Beauty's Purple Shampoo reduces brassiness and boosts brightness in blonde and grey hair. Beetroot, babassu oil, and betaine restore radiance and hydrate.

Details

Benefits

• Purple powerhouse for blondes and silver stunners
• Banishes brassiness and boosts brilliance
• Hydrates and restores radiance while toning
• Safe for color-treated hair
• One shampoo and conditioner duo equals 8 liquid bottles

Key Ingredients

• Babassu Oil: Nourishes and softens
• Betaine: Moisturizes and protects color-treated hair
• Beetroot Powder: Natural purple pigment to neutralize brassiness

Research Results

• Up to 10x more concentrated active ingredients*
• *vs. typical liquid shampoo