Fullest Volumizing Mascara
Quantity
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Detail
Award-winning ILIA Fullest Volumizing Mascara delivers weightless fluffy volume from root to tip without flaking or smudging.
Details
Benefits
- Violin-shaped brush with flexible nylon micro-bristles
- Thickens + defines
- Buildable, nourishing formula
- Flake + smudge-resistant
- Removes easily with cleanser
- Safe for sensitive eyes + contact lenses
- Formulated without fragrance
- New lighter, mono-material tube reduces carbon emissions by 39% and waste by up to 22%*
- *Compared to previous packaging, based on Life Cycle Assessment data from Bluebird Climate
- 2021 Refinery29 Beauty Innovator Award
Key Ingredients
- Arginine (Keratin) - Haircare hero that supports visibly fuller lashes
- Provitamin B5 - Nourishes to promote thicker-looking lashes
- Weightless Wax Blend - Adds full, flexible body without the weight
Research Results
- 100% agreed it made their lashes look fuller and more voluminous
- 100% agreed it didn't feel heavy on their lashes
- 97% agreed it didn't flake or crumble
- 94% agreed it didn't smudge
- In a consumer perception test with 32 participants
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