Fully Charged Mascara Powered by Magnetic Technology

Take your lashes to new heights with PÜR’s Best Selling Fully Charged Mascara—it’s Powered by Magnetic Technology to act like a magnet, attracting negatively-charged lashes to the positively-charged formula so each stroke coats lashes to thicken, volumize and separate for all-day performance.

Details

Benefits

• Available in Black
• Innovative magnetic technology attracts negatively-charged lashes towards the positively-charged mascara formula, coating each individual lash with every application, leaving your lashes looking thicker, volumized, and separated
• Age-defying mascara formula contains a revolutionary positively charged matrix that attracts to each individual lash to help strengthen, thicken, volumize, and separate the look of lashes for all-day performance
• Lash-loving mascara formula helps fight premature lash fallout for the appearance of thicker, longer-looking lashes
• Delivers lash-conditioning ingredients to add shine and nourish, helping lashes maintain lift and curl and appear more flexible
• 98% instantly amplified lashes*
• 93% said lashes retained their curl well*
• 90% experienced no flaking*
• 93% experienced no smudging*
• 100% said the mascara was easy to remove*
• *Based on an in-house perception study
• PÜR: Clean, skincare-infused beauty for all

Key Ingredients

• A powerful blend of Biotin and Peptides
• Help fight the hair follicle aging process by conditioning lashes to help prevent premature fall out.
• Carnauba Wax
• Separates and sets each lash for all day length, volume, and curl.
• Vitamin B5, also known as Panthenol
• Nourishes lashes, giving them more flexibility to help maintain longer-looking lashes.

Formulated Without

• BPA
• Fragrance
• Gluten
• Mineral Oil
• Parabens
• Phthalate