Blonde Life Brightening Masque

Joico Blonde Life Brightening Masque magically softens hair, hydrates highlighted strands, and amps up the gleam, by counteracting unwanted trace minerals that result in dullness and yellow tones in a single, 5-minute treatment.

Details

Benefits

• Keeps blondes bright and on-tone for up to 8 weeks*
• Nourishes and strengthens lightened blonde hair
• Softer, shinier, hydrated hair
• Instantly hydrates lightened, double-processed, or high-lifted blonde hair
• Adds softness and shine
• Keeps hair polished and bright
• Neutralizes chlorine and removes trace minerals to detox hair
• *When using Blonde Life Brightening Shampoo and Conditioner/Masque, which preserve over 80% of hair color after 18 washes

Key Ingredients

• ARGININE: This naturally occurring, elasticity-boosting amino acid instantly replenishes, strengthening lightened strands to help reduce breakage.**
• MONOI OIL: Rich in essential fatty acids, this exotic blend of Coconut Oil and Tahitian Gardenia Flower Extract nourishes and protects each strand
• TAMANU OIL: Packed with essential fatty acids and Omega-6 and -9, this rare oil from Southeast Asia bumps up shine, protects haircolor, and helps smooth brittleness away with every single application.
• BIO-ADVANCED PEPTIDE COMPLEX: Their exclusive blend of smart, hair-identical keratins repair hair from the inside out. These optimized proteins actively "seek out" and lock in on damaged sites, providing around-the-clock hair repair and protection.
• NATURAL DETOXIFIERS: Neutralize chlorine and remove trace minerals, knocking out brassy and yellow tones before they appear to keep blondes bright and perfectly on-tone between touch-ups.