Defy Damage Bond-Building Power Trio

Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joico's Defy Damage haircare system.

Details

Benefits

• 80% less breakage*
• 5X stronger hair*
• Maintains over 90% of color vibrancy**
• See results after very first use
• Leaves hair soft, with a healthy shine

Disclaimers

• *Against combing breakage on damaged hair during heat styling; when using Defy Damage Shampoo and Masque vs. a non-conditioning shampoo
• **After 10 shampoos; when using Defy Damage Shampoo and Masque